Eric Cook

Articles by Eric

Your Reputation Matters (even more) Online

By Eric Cook, MBA Social Media Consultant Featured at INB’s Executive Speaker Series April 2015 In the Socialnomics video that was part of our post about how the digital consumer is changing, one of the statistics stated that 90 percent of consumers trust the recommendations of peers online when making a purchase decision. If you…
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Train (and Empower) Your Staff on Social Media

By Eric Cook, MBA Social Media Consultant Featured at INB’s Executive Speaker Series April 2015 According to the folks at LinkedIn, the typical member of the world’s #1 business social network is connected to 10 times more people than their business has followers. Additionally, they’ve found an employee of an organization is three times more…
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